Over the past 5 years, Google has been trying to discount the impact of backlinks on website promotion through other factors and has achieved some success.

But nothing says that in 2018, link building will disappear. Moreover, next year, obtaining quality links will become even more important. However, there is no point in getting links that do not add value to the company and do not increase its credibility in the target niche.

The best links are not necessarily links from the most popular sites. However, it is critically important that these resources must belong to the sector in which you work.

How to come close to the top competitors in the search? A pressing issue for many commercial projects. We find out what really works, and what is better to drop.

Today we will talk about how to find the “whales” of your niche, analyze competitors, adopt cool finds, spread your content and, at last, receive external links.

Let’s get down to some hot dish. Any SEO specialist during a promotion campaign should study the link profiles of both the promoted site and competitors’ sites. And based on this analysis, build the entire strategy.

To begin with, we will gather all the necessary information. There are plenty more fish in the sea apart from Google Analytics or metrics by MOZ. What other tools for SEO website analysis do you know? Today we will take five optimal metrics and services into web intelligence, which every respected SEO must use. (If you have already armed yourself with one of them, leave your impressions in the comments!)

Understand, track, and grow your digital market share

Start your exploration with Similar Web, an online service that allows you to analyze Internet traffic by region and subject, identify key players in a particular field of activity, and channels for their promotion. All data is provided in the form of available diagrams and graphs with the ability to detail and upload data. The service allows you to evaluate both websites and mobile applications.

Step 1. Type your address in SimilarWeb and see a list of similar sites.

Step 2. After compiling a list of interesting and significant competitors, as well as dividing them into the required segments, the data collection procedure begins. Preface this by saying that SimilarWeb data will not be 100% reliable – there is a certain error (some bias), but in general, you will be able to trace the dynamics and identify the industry leaders.

Step 3. Click the link and pass the domain of the first competitor into the search field. After that, SimilarWeb will provide you with a lot of interesting information about competitor`s site (on screenshots – general data about site traffic for the last six months and traffic sources, accordingly).

Do not be afraid to click – you will also find many other useful information about paid and free search queries, transitions from social networks and so on.

Step 4. We collect all necessary information about competitors in any available spreadsheet editor (for example, Google tables or Microsoft Excel). This process will take some time, but in the future you will be able to build charts and reports based on the collected data and make informed decisions when choosing channels and the region of business promotion. An example of a table with information about competitors:

In general, if you are faced with the task of building an Internet development strategy or conducting a competitive analysis in your niche, be sure to use SimilarWeb, this service will definitely benefit you.


Find out where your competitors are getting their backlinks and reverse-engineer their link building.

Ahrefs service is out of the competition among similar products offering services of analysis of competitors’ sites. The service is paid, but it costs its money. Let’s take a look at the functionality of this service.

Firstly, Ahrefs has its own sites and external links database (no dependence on outside resources; and the collection of data goes in seconds). For example, the service recently reported that the database had reached 100 billion external links.

Secondly, Every day more than 500 million new pages are added to the database. Also, the database contains 50 million keywords for nine countries (including the United States, Britain, France, Germany, Italy, Spain, Australia, Brazil and Russia). AhrefsBot indexes over a billion web pages every day. The base is updating every 30 minutes.

The third – the list of appeared and deleted external links, the data can be viewed by days. That is, you can view how many and which external links appeared or disappeared from the site you are interested in on any given day. I will say that this is just a magical function, I adore it even more than the next one. Competitors are visible, as on x-ray 🙂.

Fourthly, it is possible to view, what requests and positions are growing, and for what reasons – decreasing, and this can be done on a daily basis.

And finally – you can find out which line items and for what search queries the internal page of any site occupies, and the change in positions and the date of the last change will be displayed.

Even by this relatively small survey, it becomes clear how rich Ahrefs.com is. We can say that at the moment it is the best tool for analyzing backlinks existing on the market.


Benefit from your competitors.

Often, SEO professionals and Internet marketers have a need to analyze this or that competitor. SEMrush will be a real catch for you. This is really a powerful service that allows you to conduct a comprehensive analysis of competitors’ websites. We have prepared a review of this remarkable service in this regard.

SEMrush collects a lot of data from Google and Bing, it allows you to track:

  • positions of your competitors by keywords;
  • traffic for the domain;
  • traffic for those or other pages of the site;
  • what words advertise your competitors in Adwords;
  • price of a click, level of competition, traffic, advertisement text;
  • how much money the domain spends on advertising campaigns in general or for each specific word.

One of SEMrush big advantages is his ability to find low-frequency words. As we know, the main traffic is concentrated in the low-frequency queries. SEMrush works on the basis of more than 95 million words! Impressive, is not it!? The data is not only accurate as far as possible, but always fresh. Service makes an active focus on the freshness of the presented results.

SEMrush has at its disposal a powerful tool “Charts” that allows you to compare several sites for different metrics, for example, by:

  • search traffic;
  • the number of keywords;
  • the number of advertisements;
  • traffic from advertisements (CPC);
  • cost of CPC traffic.

This analysis allows you to understand who is who visually, without any figures.

“Competitors in the search engine” – by going to this page, you can determine the competitors for this domain in the search results. Competitors are determined basing on the “level of competition”, which is calculated from keywords and displayed as an indicator.

As they say, show me your competitors, and I’ll tell you who you are 🙂

Say hello to the planet’s largest Link Index database.

The site Majestic SEO was launched in 2004 in Britain and is one of the oldest services for SEOs. As mentioned, the service performs a mass check of backlinks, compares link profiles and site visits (you can compare no more than five sites at a time), and also searches for keywords or phrases.

To get a list of backlinks, you need to enter the URL in the search box on the landing page of the site:

Majestic has the largest public bases that are regularly updated. Including well-structured data, the tool will show the status of your site, based on the reference profile. In particular, you will learn the history of backlinks to your site, find out where the links came from, what type of content contains links to your site and many other data that will help you better understand the link profile of your site.

A nice bonus – the free Majestic plugin will provide a lot of useful information on each web page displayed in the Internet browser:

  • The number of links to this web page.
  • The number of links to the domain (and subdomain).
  • The number of domains with links to this web page.
  • The number of domains with links to the domain (and subdomain) on which this web page is located.
  • The strength of the relationships at all these levels (Citation Flow), expressed on a scale of 0-100.
  • Level of trust of links on all these levels (Trust Flow), expressed on a scale of 0-100.
  • A link profile, which is a graphical representation of the citation stream and the trust flow of all these links.
  • Graph showing the dynamics of the appearance of links to this page.


Make the most of growth hacking tool for SEO, PPC and content marketing.

In Serpstat you can compare three sites` domains at the same time. For example, compare your site with two main competitors. In this case, you will receive data from both organic and paid traffic. First, enter your website’s address in the service search, select the search engine and go to the “Domains comparison” tab (it is on the left menu bar in the “Competitors” section). Next, specify the addresses of the two main competitors of your site.

The first thing we see in the report is a clear diagram of domain comparison. It shows that the largest semantic core of the main site; indicates the number of key phrases. If desired, the entire list of phrases can be seen by clicking on the segment of the diagram with the main site.

Using the “Domain Compare” you will be able to find for your site more than 10 000 phrases missed in the search and more than 6,000 phrases missed in the search contextual advertising in just a few minutes. These are the phrases that are successfully used by both competitors. Therefore, this semantics is proven, and it can be safely recommended to use your site. In addition, you received the phrases of each competitor of your site (more than 47,000 phrases in the search and more than 46,000 phrases in the context), the use of which may also be appropriate. That’s so easy!



To build a promotion strategy correctly, you need to do a lot of work, regularly monitor the results and compare. The analysis of competitors is an integral part of this process and takes a lot of time, but it gives its results. First of all, it is an opportunity to move your resource in the right direction and not lose your zest, getting better day by day.



You probably have a question, and what tool should be dropped. Are you convinced that the more authoritative site you refer to – the more authority you get? Let’s see if it`s true.

DA by MOZ is an indirect indicator of the level of development of the site by ranking in search engines. It’s not about the importance of influencing your search rankings from the “whale”.

Here are the main SEO tools YOU need to drill holes. Let`s check your link profile and begin to adjust the strategy of increasing the reference mass on the site! Analytics is your second head; it will honestly say that this tactic does not work and it’s time to update the algorithm of actions.

The received data have no price if are not used correctly.

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