The client
Eat App is a global restaurant reservation software company. It allows users to search and discover restaurants, and make reservations online. Eat App is a great example of the SEO campaign for SAAS business who understands the importance of work with influencers, as well as patience it takes to get desirable results.
We started working with this Online Reservation System for Modern Restaurants after their unpleasant experience with their previous SEO service provider.
The problem
When we started cooperation with EatApp, direct traffic was the channel that brought more than 50% of visitors to the website. They were focused on the Middle East, USA and Dubai market. They have been doing SEO long before our cooperation, but have witnessed an inconsistent outcome.
We started cooperation in October 2018, for one year of the website existence there was no significant organic growth and organic traffic was around 1400 – 1600 sessions per month from Google, in the niche with Search Volume 260 000 – 300 000 for the target keywords.
The solution
On-page:
- We have made an in-depth keyword research and developed an editorial calendar that built the foundation of our content marketing strategy
- We developed a strong internal linking structure that boosted the content marketing results
Off-page:
- Editorial links from high-authority niche websites to internal landing pages
- Influencer marketing with brand ambassadors on Twitter and Linkedin
- Infographics
During the first year we were mainly focused on guest post contributions on relevant high-quality websites. Through establishing relationships with recognizable experts in the niche, we negotiated publication and brand mentions on niche-relevant platforms. During the second year apart from pure content promotion we added the links to internal blog pages.
The result
As a result, we grew the number of domains linking to our site exponentially.
Overall, in less than 2 years organic traffic of Eat App grew almost by 10 times.
