We started promotion of this SaaS company from scratch. It didn’t have any links, and the domain was new. The goal was to get the website to the top using white hat SEO techniques and keep the result.
Since the domain was new and MVP of the product was still in progress, we warmed up the domain for 6 months prior to the launch to smooth out the sandbox period of a new website. It is a period when a new website cannot get to the top pages of Google approximately for a year since launch.
After the launch we used high-quality outreach, crowd marketing and comparison websites to get traffic to the website.
Outreach campaign consisted of the following tactics:
- guest posting on high quality relevant websites;
- link inclusion into existing posts;
- reciprocal link building (personal method to hide the trail for google);
Apart from the outreach we tested various target traffic acquisition techniques:
- Q&A websites such as Quora and Reddit;
- B2B traffic generation via LinkedIn;
- Facebook groups.
We also did multilingual SEO promoting Audext globally – in Brazil, USA, Turkey, United Kingdom, Australia etc.
In 1.5 years since start we got top ranks in Google for a number of competitive keywords – their keyword difficulty is 50 and higher:
The number of website visits and sales also grew exponentially:
More than 81% of users of this website is coming from organic Google search.
We also worked on improving on-page SEO to increase ranks, and achieved unprecedented indicators such as 9.38% of bounce rate.
Additionally, SEO traffic was steadily growing by 15% – 20% from month to month.